A tree is chosen because it suits the concepts behind the name SNAP Strength, Network, Attitude, and Partnership. Incorporating a tree into the design reinforces the interconnectedness of the network and symbolizes growth and stability. Branches extending outward illustrate Snap Holdings‘ expansive reach, while SNAP conveys a solid foundation in strong partnerships. SNAP and the tree visually embody the company’s core values, reflecting strength derived from a robust network and collaborative partnerships.